The Best Subject Lines Tips To Email Coaches

  • 31 Aug, 2016

Emailing college coaches can often be an intimidating process for student-athletes. It’s necessary to understand the importance of initializing an active and transparent communication relationship in order to accelerate your recruiting process. The key is for student-athletes to take initiative, show responsibility and not let their parents send emails on their behalf.

I can’t stress enough on how college coaches love to hear from the players directly and establish a relationship with them. The players are the ones who are going to college and playing for that coach and not their parents.

I’ve often heard players in the past saying that they have contacted the college coaches but they never heard back. So I’ve asked them to tell me exactly how they have approached the college coaches. I needed to know how they started the communication process so I had an idea of where to start helping them. Most of these players send emails without putting in the time necessary to make a great impression and show that they were truly prepared.

The best subject lines tips to email coaches

Student-athletes need to research and plan their strategy on how they will contact the college coaches. Most coaches get between 30 to over 200 emails daily depending on the sport and program. So how to make college coaches read your email? Well, you need a professional subject line so they can actually open your email, read about yourself, become curious and see your resume. If you are doing your job well its very rewarding.

What Subject Line Should I Not Use

A generic email just doesn’t get open anymore. Players need to understand that time is important for college coaches and if they got nothing interesting or catchy, it will be difficult be heard. The competition is so high that a player’s preparation could make the difference. Please don’t use subject lines like:

  • Playing Baseball
  • Seeking a scholarship
  • College Soccer Interest
  • I am a great football player
  • Take a look at my amazing video
  • Trust me that I will be your best recruit ever
Those emails will be deleted by most college coaches. Please stay grounded, do some research on your school and coaches to really show your true interest.

What’s Important To Coaches

Start thinking of what will trigger the coaches curiosity and how you can become a potential recruit. That’s why your subject line it’s probably the coach will see first about you. You really don’t want to mess this one up. So what is really important to coaches when looking for potential recruits?
  • Your personal stats
  • Your athletic performance
  • GPA score or ACT/SAT scores
  • Academic interest
  • Leadership roles (Captain of…)
Now, you should consider emailing over 20-30 coaches from each division. Some will respond to you but most probably won’t. So keep doing your work and you will be closer in identifying your ideal college fit.

Show Who You Are In Your Subject Line

Simply put, your email subject line should show college coaches a lot about who you are. Some of the most important details that yo could use in your subject line could be:
  • Full name
  • Graduation Year
  • Primary position
  • Stats that are important in your sport
  • Something unique and catchy about yourself. (ex. captain, leader, counter, honors student, etc).
Your subject line should be customized based on your sport. If you are a football player, your heigh and weight may be more important than your 2 mile run. If you are a soccer player, you could say that your are a left footed since most players kick the ball with their righty. If you are a runner, displaying your best time for 100, 200, 400, 800 meters could be very attractive. So you need to know, what’s important for your sport. So let’ s say you are a soccer player, your subject line could be: John Smith Soccer 2019, Lefty, Center Mid, 17 goals, 14 assists. Of course, it doesn’t have to be exactly like this but this subject line tells a lot about a player. A college coach knows your name, what position you play, what foot do you kick with and your latest stats.

Think About What Truly Makes You Unique

This is by far your most important thought of the subject line. Now, try to put yourself in the college coaches shoes. You get so many emails daily where you read a few and delete most. You delete the boring ones that don’t get your interest and you open the ones that are different, unique and make you curious about wanting to know more. If you really think about it, it does make perfect sense but often this part is ignored by players and no wonder why they never hear back from the college coaches.

In the subject line use one word that’s unique about you, such as a captain, leader, lefty or anything that you would think it could benefit you. Don’t be afraid to be different in your approach or self-expression. Be different in a good way.

Show Coaches That You Care About Them First

If you want college coaches to show interest in you, show them that you care about them as well. How can I do that? Research their program, see how they did in their last season, watch one of their games if possible, congratulate the coach on his or her success over the years, follow them on social media and see what are their interests. Coaches are normal people who love to be recognized for their hard work.

Once you’ve done your research and planning, you should have a better understanding on how to structure your subject line based on your sport and accomplishments. Your originality and uniqueness is what can set you apart. Good luck and don’t be afraid to email the coaches yourself because if you don’t someone else will do it.

Author @Nicolae Popescu

Nicolae Popescu is a former NCAA D1 full-scholarship student-athlete and the Founder of WeGotPlayers. He has experienced first-hand the complex college recruiting process himself. Nicolae' s knowledge, skills and sports expertise make him a valuable contributor in helping guide players and parents to find the right school fit. He is passionate about coaching, mentoring and positively influencing players succeed in their sports journey and life thru the power of education and technology.
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